Electric Vehicles, Internal Combustion Engines and the Future of Tuning

Why the EV Transition Matters to the Tuning World

As global concerns about climate change grow, many governments are encouraging the development
and adoption of electric vehicles (EVs). Long-term plans in several regions include restrictions
or even future bans on the sale of new internal combustion engine (ICE) vehicles.

For companies like ours, which specialise in ECU tuning for combustion engines, this raises a
natural question: how fast will this transition really happen, and how long will demand
for tuning services remain strong?

What We Have Observed in the Market

For quite some time, we have been monitoring how the EV and hybrid market develops and how
realistic the political timelines are. Now that electric and hybrid vehicles have been on the road
for a number of years, some important trends have become visible.

In many European countries we see that:

• EV sales often depend heavily on subsidies and tax incentives.
• When incentives are reduced or removed, demand for new EVs can slow down significantly.
• Some manufacturers have adjusted or slowed parts of their electrification plans.
• The used EV market is still finding its balance in terms of pricing and residual value.

At the same time, the cost of new EVs remains relatively high for many drivers, and charging
infrastructure is still unevenly distributed between countries and regions.

What This Means for Internal Combustion Engines

In the past, “fully electric by 2035” was often presented as a clear and fixed target. Today,
discussions are more nuanced. Practical factors such as vehicle cost, infrastructure, energy supply
and customer preferences all influence how fast the EV share can realistically grow.

Even in a scenario where sales of new ICE vehicles gradually decline, the
existing fleet of combustion-engine cars, vans and light commercial vehicles
will remain in use for many years. These vehicles will still require maintenance, repair — and
for many drivers, performance or efficiency tuning.

Impact on the Tuning Industry

For the tuning community, this is actually encouraging news. It suggests that the “end of tuning”
is not around the corner. Instead, we expect a long transition period where:

• ICE vehicles remain the majority of the active fleet for the foreseeable future.
• Demand for ECU tuning, DPF/EGR solutions and bespoke calibrations continues.
• New hybrid platforms create additional opportunities for specialised services.

Rather than a sudden stop, the market is likely to evolve gradually. That gives tuners and workshops
time to plan, invest and adapt — without having to abandon their core business overnight.

Our Commitment to You

For all these reasons, we are investing with confidence in the continued development of high-quality
ECU tuning files and technical support. We plan to keep providing tuning solutions for a wide range
of internal combustion engines for many years ahead.

At the same time, we are closely following new technologies, including hybrid and electric platforms,
so that we can gradually expand our expertise where it makes sense and where it adds real value.